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STORY

About The Artist

Mook (Ploenchan Vinyaratn) fell in love with the endless possibilities of textiles during her time studying in England. Like many young women, she had an interest in fashion design, but decided to focus on woven textiles when she entered Central St. Martins in London. UK.

After graduating with honours, Mook returned to Thailand and was soon appointed as design director of Mae Fah Luang Foundation (now Doitung), where her five-year tenure was celebrated for bold yet timeless patterns woven by the hands of hilltribes members in Northern Thailand. read more

Mook decided it was time to start her own company, Beyond Living, focusing on soft furnishings such as handwoven rugs and hand-embroidered cushions. Part of her recruitment strategy was to hire women who were the primary breadwinners in their families but stuck in menial unskilled labour, and offering an opportunity for fair pay by training them to weave. To this day, all of her weavers have been with her from the beginning.For over 15 years, Beyond Living has built a reputation for producing high-quality products with custom designs that carry Mook’s distinct signature of textures and colours, with an unimpeachable reputation for always delivering on time and on budget. Mook’s handwoven rugs and hand-embroidered cushion covers have become a fixture at five-star resorts throughout Thailand and across the Asia-Pacific region.

The scope of her work expanded to sourcing accessories for a final touch of look and feel, and working with interior designers to produce art objects and wall hangings using her exceptional sense of aesthetics. Given more and more free rein by her clients to use her imagination, Mook began producing artworks that tell stories and express emotions and have become coveted by serious art collectors with an eye for rising talents.

In 2015, Mook decided to produce her own solo collection of textile artworks, inspired by her triplets pregnancy entitled Womb: The Art of Fabrics, which was a highly successful debut that created demand for her work as artworks have been commissioned as quickly as she can make them. Mook was then chosen to produce the featured entryway installation at Art Stage Singapore 2016, a soaring winged textile sculpture she called “Nestscape.”

Her latest masterpiece is her most ambitious work to date, a 16-meter long textile artwork called “River of Kings” commissioned by LVMH and installed in the ceiling of the newest Louis Vuitton boutique in Thailand at ICONSIAM, where Mook was also engaged by LVMH to act as a guest design director overseeing the whole boutique, from artwork to furniture to accessories, the first time the venerable luxury brand has incorporated elements of local culture and design into one of their shops, to a resounding success.

Aside from continuing to produce artworks and her distinctive handwoven soft furnishings, Mook has cultivated a passion for producing handbags under the label MookV, such as clutches and shoulder bags using her distinctive handwoven fabrics and bold patterns.

About The Artist

Mook (Ploenchan Vinyaratn) fell in love with the endless possibilities of textiles during her time studying in England. Like many young women, she had an interest in fashion design, but decided to focus on woven textiles when she entered Central St. Martins in London. UK.

After graduating with honours, Mook returned to Thailand and was soon appointed as design director of Mae Fah Luang Foundation (now Doitung), where her five-year tenure was celebrated for bold yet timeless patterns woven by the hands of hilltribes members in Northern Thailand. read more

Mook decided it was time to start her own company, Beyond Living, focusing on soft furnishings such as handwoven rugs and hand-embroidered cushions. Part of her recruitment strategy was to hire women who were the primary breadwinners in their families but stuck in menial unskilled labour, and offering an opportunity for fair pay by training them to weave. To this day, all of her weavers have been with her from the beginning.For over 15 years, Beyond Living has built a reputation for producing high-quality products with custom designs that carry Mook’s distinct signature of textures and colours, with an unimpeachable reputation for always delivering on time and on budget. Mook’s handwoven rugs and hand-embroidered cushion covers have become a fixture at five-star resorts throughout Thailand and across the Asia-Pacific region.

The scope of her work expanded to sourcing accessories for a final touch of look and feel, and working with interior designers to produce art objects and wall hangings using her exceptional sense of aesthetics. Given more and more free rein by her clients to use her imagination, Mook began producing artworks that tell stories and express emotions and have become coveted by serious art collectors with an eye for rising talents.

In 2015, Mook decided to produce her own solo collection of textile artworks, inspired by her triplets pregnancy entitled Womb: The Art of Fabrics, which was a highly successful debut that created demand for her work as artworks have been commissioned as quickly as she can make them. Mook was then chosen to produce the featured entryway installation at Art Stage Singapore 2016, a soaring winged textile sculpture she called “Nestscape.”

Her latest masterpiece is her most ambitious work to date, a 16-meter long textile artwork called “River of Kings” commissioned by LVMH and installed in the ceiling of the newest Louis Vuitton boutique in Thailand at ICONSIAM, where Mook was also engaged by LVMH to act as a guest design director overseeing the whole boutique, from artwork to furniture to accessories, the first time the venerable luxury brand has incorporated elements of local culture and design into one of their shops, to a resounding success.

Aside from continuing to produce artworks and her distinctive handwoven soft furnishings, Mook has cultivated a passion for producing handbags under the label MookV, such as clutches and shoulder bags using her distinctive handwoven fabrics and bold patterns.

MOOKV BRAND

Artist-designer Ploenchan “Mook” Vinyaratn is inspired by colours and textures encountered through travels around the world. Everything she creates is done with the soul of an artist as beyond a product but like a portable piece of art that please the senses, with an eye on practicality for everyday use. With each piece you own, she intends for you to feel that it doesn’t just compliment your fashion, but reveals to the world a distinctive sense of you.

MookV.com is an online bazaar where you can find an ever-evolving lineup of distinctive fashion and lifestyle items created and curated by Mook herself, starting with her signature line of handwoven and embroidered handbags. For your convenience, we offer online ordering and delivery to anywhere in the world.

To learn more, visit www.facebook.com/MookV.lifestyle to Like and Follow her journeys and inspirations.

MOOKV BRAND

Artist-designer Ploenchan “Mook” Vinyaratn is inspired by colours and textures encountered through travels around the world. Everything she creates is done with the soul of an artist as beyond a product but like a portable piece of art that please the senses, with an eye on practicality for everyday use. With each piece you own, she intends for you to feel that it doesn’t just compliment your fashion, but reveals to the world a distinctive sense of you.

MookV.com is an online bazaar where you can find an ever-evolving lineup of distinctive fashion and lifestyle items created and curated by Mook herself, starting with her signature line of handwoven and embroidered handbags. For your convenience, we offer online ordering and delivery to anywhere in the world.

To learn more, visit www.facebook.com/MookV.lifestyle to Like and Follow her journeys and inspirations.

Artist works

Some example textile art pieces by Mook Vinyaratn that have made her one of Thailand’s most sought after textile artists.
Mook’s latest masterwork, “River of Kings” at the Louis Vuitton shop at ICONSIAM, was inspired by the play of lights reflecting along the Chao Phraya River just beyond the shop window. It is installed in a purpose-built display space in the ceiling of the shop. The installed artwork measures 16 meters long—which incorporates waves of fabric appliqué, embroidery, crochet, and diverse materials such as sequins, fishing nylon and cassette tape—would stretch over 30 meters long if laid out flat on the ground.

Artist works

Some example textile art pieces by Mook Vinyaratn that have made her one of Thailand’s most sought after textile artists.
Mook’s latest masterwork, “River of Kings” at the Louis Vuitton shop at ICONSIAM, was inspired by the play of lights reflecting along the Chao Phraya River just beyond the shop window. It is installed in a purpose-built display space in the ceiling of the shop. The installed artwork measures 16 meters long—which incorporates waves of fabric appliqué, embroidery, crochet, and diverse materials such as sequins, fishing nylon and cassette tape—would stretch over 30 meters long if laid out flat on the ground.

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